META + – Sri Lanka’s Innovative Youth

With the world moving at a brisk pace and evolving with new innovative technologies and virtual communities every day, The Entrepreneurship and Innovations Club of University of Colombo along with the  Leo club of University of Colombo organized the project META+ in hopes to shine new light on empowering the youth in the field of digital media marketing

Losing track of time scrolling from post to post on social media is something we are all guilty of. From news, discoveries, and colorful creations, each app opens up a world, in which we get lost despite our age, gender, or any other barrier. Facebook is said to have over a billion active users per day, and the average number of daily users of Instagram reaches up to 500 million, making them ideal platforms to reach great audiences varying in different age groups. META+ is a specially planned program that permits young undergraduates to develop their skills in terms of catering to these special virtual audiences and promoting their target products or services effectively.

From understanding this widely-eyed virtual society to letting platform algorithms bring you closer to potential customers, it’s in your hands to let your products stand out. META+ program has already commenced 3 successful workshops with the help of erudite resource persons, and many enthusiastic participants. This online webinar series focused on delivering its auditors the necessary understanding of Digital Media Marketing, while the experts in the field shared their knowledge and experiences

As the next step of META+, the project holds a competition open to undergraduates of both government sector and private sector universities of Sri Lanka, which is on developing and presenting a marketing plan for a given product using social media. The competition is planned to commence in 3 rounds of which 2 are conducted online and the final round being a physical event. Overall the competition will consist of, coming up with a marketing plan, making a video explaining how they plan to market the project, and a final presentation. Each stage will be judged by a panel of field experts and the winning team is granted the exclusive opportunity to gain work experience at a renowned company followed by many other attractive cash prizes.

This will be an amazing opportunity for young motivated individuals to gain exposure, experience as well as develop their innovative and creative selves.

META+ is simply just another step in the direction of inspiring and uplifting the youth of Sri Lanka while encouraging them to explore and develop their skills and creativity.